The Problem

An HVAC solutions provider was finding it hard to get clients when an associate recommended Facebook ads for leads. What they didn’t mention was that running successful ad campaigns was not everybody’s cup of tea. Specializing in heating, ventilation, and air conditioning solutions for larger spaces, the company wanted to target small to medium-sized businesses, not residential spaces.

It just wasn’t sure how to approach its ideal client. But that is when we came into the picture.

How We Fixed It

Having helped many B2B agencies in the past get amazing results with lead generation through Facebook ads, we knew just what we were doing. We drafted an ad campaign with multiple ad sets, all of which very specifically targeted medium-sized business owners who could potentially be interested in HVAC services.

The Results

We were able to generate a hefty number of leads with our highly-targeted, smartly curated campaign. Within a week of launching the campaign, we were already seeing numbers that were making the client very happy. The number of leads we were generating on a daily basis increased with every passing day, with highly successful follow up sales calls by the client.

 In particular, we were able to achieve:

• 12 leads in one day a week into the campaign

• A cost per lead as low as $22.02

Client Introduction

A plumbing contractor sought to enhance lead generation for their business, grappling with challenges in achieving success through Facebook ads. We stepped in to take control, providing swift solutions for a transformative outcome.

The Challenge

The primary goal was to secure high-quality B2B leads while maintaining a target cost of less than $100 per lead.

The Process

In our approach to assist the client, we implemented a comprehensive strategy:

• TOF Facebook Ad Campaign: Launched a Top of Funnel (TOF) campaign featuring 3 ad sets.

• Gradual Budget Scaling: Initiated ad spend at $30 per day, incrementally increasing it to $40 per day for optimal performance.

• Strategic Ad Content: Utilized a combination of 4 ad copies and 8 creatives, meticulously crafted to resonate with the plumbing brand’s audience.

• Ad Set Iterations: When previous ad sets reached saturation, we introduced 3 new sets, systematically testing each one.

The Results

Our strategic approach yielded impressive outcomes, exceeding expectations:

• Lead/Scheduled Call Acquisition: Successfully attained a total of 63 leads/scheduled calls, addressing the client's immediate need for increased engagement.

• Cost Per Lead Achievement: Surpassed expectations by achieving a Cost Per Lead value of $48.54, significantly below the targeted $100.

• Ad Set Optimization: Identified 3 effective ad sets out of a total of 6, demonstrating the success of our iterative testing process.

• Creative and Copy Success: Recognized 3 winning creatives and ad copies each, ensuring sustained engagement and conversions.

Our tailored Facebook ad strategy not only met but surpassed the client’s objectives, showcasing the potential for plumbing businesses to thrive through targeted and cost-effective lead generation.

Client Background

A California-based plumbing contractor aspired to extend its services to neighboring states. In a mere six months, we transformed their vision into reality.

The Challenge

Securing highly convertible B2B leads from diverse locations across different states was the primary objective.

The Process

We executed a meticulous strategy tailored to the client's goals:

• Geographical Targeting: Leveraged existing customer data to pinpoint specific locations in various states with growth potential.

• TOF Campaign Launch: Commenced the Top of Funnel (TOF) campaign with 4 ad sets, strategically targeting distinct audiences in each state.

• Tailored Ad Copies: Crafted 8 unique ad copies addressing the specific pain points and interests of each audience in alignment with the state's characteristics.

• Budget Optimization: Initiated with a daily ad spend of $40 and fine-tuned the budget allocation for each ad set based on performance as results unfolded.

The Results

Our strategic approach yielded exceptional outcomes within the six-month timeframe:

• Low CPL: Surprisingly achieved a Cost Per Lead (CPL) of $39.79 by the end of the contract period.

• Ad Set Performance: Two out of four ad sets consistently delivered favorable results throughout the testing and optimization phases.

• Winning Creatives and Copies: Identified 2 winning creatives and 2 winning copies, tailor-made for each high-performing ad set.

• Scheduled Calls: Generated an impressive 125+ scheduled calls from targeted states within six months, indicating significant engagement.

• Contract Expansion: Delighted with the outcomes, the client expressed a desire to scale up the contract, expanding the target states to 10 in the subsequent six months.

This success story showcases the effectiveness of our targeted lead generation strategy in propelling plumbing businesses toward expansive growth.

Client Background

Doubtful about the potential of digital marketing, our plumbing client was hesitant to leverage it for business growth. We introduced a bespoke post-paid package and implemented a precise Facebook ad strategy to elevate their brand in the plumbing industry.

The Challenge

The primary challenge was to secure top-tier B2B and B2C leads while keeping the cost at a minimum.

The Process

With little to lose, our marketing experts had a brief period to establish trust and prevent potential asset loss. The strategic process unfolded as follows:

Funnel Creation: Developed an entirely new funnel, incorporating campaigns for Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) tailored for the plumbing industry.

Audience Building: Crafted multiple audiences at each funnel level, guided by their own research, competitor analysis, the client’s ad history, and our specialized experience in the plumbing niche.

Creative Testing: Executed a comprehensive four-week testing phase, generating new creatives and ad copies at various funnel levels. Rigorous testing and tweaking were conducted with a substantial budget.

Continuous Optimization: Extended testing beyond four weeks while simultaneously launching new campaigns to maximize results from winning assets, encompassing audiences, copy, and other creatives.

The Results

In the final week (Dec 15th to Dec 21st, 2020) of Results-Focused Testing (RFT) at TOF:

• High-Quality Leads: Successfully garnered 49 high-quality leads, showcasing the effectiveness of our tailored plumbing strategy.

• Record-Breaking Booked Calls: Surpassed the client's maximum booked-calls-in-a-week record, achieving an impressive 41 calls within the specified timeframe.

• Optimal CPL: Achieved a commendably low Cost Per Lead (CPL) of $48.23, underlining the quality of leads and the conversion rate.

• Cost-Effective Campaign: Managed an overall cost of $2,363 during that week, covering winning audiences, copies, and other creatives for future plumbing campaigns.

• Client Commitment: Pleased with the outcomes, the client promptly signed an annually renewable contract, solidifying our ongoing partnership in the plumbing domain.

This case study showcases our ability to dispel skepticism, deliver exceptional results, and establish enduring partnerships through strategic Facebook ad campaigns tailored for the plumbing industry.